About Us
A studio built to last.
Upstart Lane builds websites, brands and digital for businesses that would rather invest once in something proper than patch together something cheap and do it twice.
How we work
The Upstart Lane difference.
Most studios pass you down a line. A salesperson takes the brief, a designer never speaks to you, a developer builds from notes, and something gets lost at every seam. Upstart Lane doesn't work that way. The person who asks about your customers and your goals is the same person who designs the pages and builds the site. Nothing gets lost in a handover, because there isn't one.
When a project needs skills beyond our lane, we bring in and manage trusted people to cover them. You still deal with one person who owns the outcome, you've just got a bigger bench behind the work. A studio with a network, not a middleman passing you around.
What people say
What keeps coming up.
These aren't our words. They're the patterns in what clients say, unprompted, across years of projects.
Vague ideas become real things
Half-formed briefs are welcome here. Turning "I think I want something like this" into a clear, considered solution is most of the job.
The parts connect
Decisions get made with an eye on what they touch and what comes next, so the work holds up as you grow.
Customer side and build side, both
UX and brand thinking at one end, clean technical delivery at the other, and fluent translation between them.
Calm and easy
Clients tell us the best part was not having to worry. We take that as the highest compliment.
Who we work With
The right kind of fit.
Some of our clients are well established. Some are brand new with a clear vision and the drive to back it. What they have in common is that they care about getting it right.
If you're planning something properly and want a partner who'll build it that way, we'll get on well. If you're after the quickest, cheapest thing that'll do for now, we're probably not your people, and that's okay.
We're also a registered supplier to Queensland government and councils.
The Creative Director
Run by Kat.
I'm Kat Price, and Upstart Lane is mine. I've spent more than fifteen years across marketing, design, web and product work, for privately owned businesses, universities, and local and state government, with a long run in higher education along the way. My early background is in public relations, journalism and IT, and that mix is the whole job: understanding what people actually need, then building the thing that delivers it.
I started Upstart Lane to do that work the way it should be done, close to the client, built properly, and answerable to one person. Me.
In Their Words
Testimonials
Know where you're headed?
Tell us about it. You don't need it all figured out.