Branding Options
Brand Identity Packages
When it comes to a new brand, needs tend to differ between businesses. We offer three fixed-price ways of working with me, from a fresh identity to the full set rolled out across your business. With clear lists of what's included you'll know exactly what you're getting and what it costs. No surprises.
New here? These build on how we approach brand & design: considered, accessible and built to be easy to apply and hard to wear out.
Process
How a brand project runs.
01
Discovery call & questionnaire
We'll get started with a quick call followed by a short questionnaire. This helps me understand your business, your customers and where you want to take your business.
02
Moodboard
Based on the information you've given me, we'll develop a moodboard showing the direction we're thinking. You review and comment, and we agree on the feel before we get into the detail.
03
Two concepts
We will prepare two design concepts based on the agreed moodboard. You then provide your feedback and choose the one that feels right.
04
Refine
We'll develop your chosen direction, working on all the details until it's just right.
05
Final edits
One last round of tweaks (that's two rounds of changes on your chosen direction), then we sign off.
06
Collateral
If you've chosen a package that includes collateral, we produce it. From business cards to templates or flyers, all built on your finished identity.
Choose your package.
Brand Identity
From $3,900 + gst
The foundations, done properly. A complete visual identity your business can stand on.
- A brand direction snapshot, so we're clear on who you're for and how you want to come across
- Logo suite: primary, secondary and a submark for small spaces
- A colour palette that's checked for accessibility, so your brand's easy to read for everyone
- Typography that works in print and on screen
- Supporting elements: patterns, textures or a graphic device that's yours
- A concise brand guide, so everything stays consistent
- A ready-to-use file pack, including favicon and social images, so your brand works everywhere from day one
Brand Identity + Essentials
From $5,400 + gst
Your identity, plus the everyday pieces you actually use.
- Everything in Brand Identity
- Business card and email signature
- A social kit with editable templates you can update yourself
- Photography direction, so your images match the brand
- One collateral piece of your choice
Brand Identity + Rollout
From $7,000 + gst
The full set, ready to take out into the world.
- Everything in Brand Identity + Essentials
- Two more collateral pieces of your choice
- Editable document and presentation templates, so your team can keep things on-brand
- An animated version of your logo for web and social
Need something bigger, or not sure what fits?
If your project doensn't fit within our defined packages, or you need to talk through your options, get in touch. We'll point you in the right direction, which may be a Scope & Plan. This is a short paid phase where we'll work out exactly what you're building and you walk away with a clear written plan and a fixed-price quote before any design starts. It's $550, and half is credited to the work if you go ahead.
