Brand Questionnaire

Let's get to know your brand

Thanks for taking a few minutes on this. The more I understand about your business and where you want it to go, the better your new brand will fit — so this is where the good stuff starts.

There are no wrong answers, and you don't need to have it all worked out. Rough and honest beats polished and vague. It'll take about 15 minutes.

About you

Your name *Email *Business name *Current websiteYour role

Your business

In a sentence or two, what does your business do? *

Say it like you'd tell a friend, not like your website does.

How long have you been running it?Where do you want the business to be in a couple of years?

Growing, staying boutique, shifting focus — whatever's true for you.

What's prompting the rebrand?

What's not quite working about how things look or feel right now?

Your customers

Who are your ideal clients? *

The ones you'd happily fill your calendar with.

How do they usually find you?

Referrals, search, social, walking past — wherever they come from.

How you want to come across

When someone meets your brand, what three words should they feel? *

Trust, warmth, sharp, safe, premium — your call.

And what do you not want to be?

Just as useful to know what to steer away from.

Anything about your personality or story that should come through?

Who else is out there

Businesses in your space whose brand you rate?

Names or links, and a word on why.

Any you can't stand the look of?

Equally helpful — it tells me what to avoid.

Brands you love generally, in any industry?

Doesn't have to relate to what you do. What catches your eye?

What to keep, what to bin

Is there anything you want to hold onto?

A colour, the name treatment, a certain feeling. A clean slate is fine too.

Anything you definitely want gone?

Where your brand shows up

Website

Business cards

Email signature

Social media

Printed materials / flyers

Signage

Proposals & documents

Vehicle or uniform

Other

Anything else it needs to appear on?

The practical bits

When would you like this done by?

A date, an event, or 'no rush' — all fine.

Do you have a budget in mind?

Even a rough range helps me shape the right option. Fine to say you're not sure yet.

Who'll be the main point of contact and sign-off?

One person to say yes keeps things moving.

Anything else I should know?

Your current bits and pieces

Upload your current logo, fonts, photos — anything handy

Whatever you've got. If the files are big or it's easier, drop a link below instead.

Upload File

Max file size 10MB.

Uploading...

fileuploaded.jpg

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Or paste a link to your files

Got it — thank you. I'll take this away and be in touch shortly with the next step. Talk soon. Kat.

Something went wrong there. Try again, or email kat@upstartlane.com directly.

Let's get to know your brand

Smarter by design.

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