Silly Fox Studios
A brand people would actually wear.
A custom merch and giftware maker given an identity with enough personality that the branding became a product in its own right.
The goal.
Silly Fox Studios makes personalised gifts and custom merch. Engraved timber, tumblers, keepsakes, the kind of thing people buy when a card won't cut it. The products already had personality. The brand didn't, and in a category where every second seller looks like the same marketplace template, that's the difference between being found and being scrolled past.
The brief was to make it funny without making it disposable. Bold enough to carry a joke, tidy enough to survive a business card, a shipping box and a laser engraving at 20mm wide. And ideally good enough that people would buy the merch for the brand alone.
At a Glance
Client: Silly Fox Studios
Scope: Brand identity, website, collateral, packaging
Deliverables: Identity system, Freddy the fox mascot, brand guidelines, packaging and merch, Webflow site.
A fox with personality.
With a name like Silly Fox Studios, it wasn't hard to find direction. This playful brand came together with bright colours, fun fonts and a consistent voice that isn't afraid of a play on words.
